Nike: Mission to Wreck

Nike: Mission to Wreck

Overview

Bulldozer livery concept design for Nike’s Mission to Wreck, a campaign launching the Socceroos’ 2026 World Cup kits. Commissioned by Scoundrel and directed by James Dive for Wieden+Kennedy Sydney, the film follows Nestory Irankunda through Sydney in a custom Socceroos dozer packed with references to the team’s history and supporter culture.

Project title

Socceroos Bulldozer Livery

Brand

Nike / Socceroos

Category

Brand Identity

Campaign

Mission to Wreck

Role

Bulldozer livery concept design

Commissioned by

Scoundrel

Creative agency

Wieden+Kennedy Sydney

Director

James Dive

Overview

Bulldozer livery concept design for Nike’s Mission to Wreck, a campaign launching the Socceroos’ 2026 World Cup kits. Commissioned by Scoundrel and directed by James Dive for Wieden+Kennedy Sydney, the film follows Nestory Irankunda through Sydney in a custom Socceroos dozer packed with references to the team’s history and supporter culture.

Project title

Socceroos Bulldozer Livery

Brand

Nike / Socceroos

Category

Brand Identity

Campaign

Mission to Wreck

Role

Bulldozer livery concept design

Commissioned by

Scoundrel

Creative agency

Wieden+Kennedy Sydney

Director

James Dive

Direction 01

Nike-liveried front-end wheel loader at night in the rain, its bucket reading 'Mission to Wreck' in gold, with the Socceroos emblem and gold Nike swoosh wheels.

Side-rear view of the Nike 'Mission to Wreck' wheel loader at night, headlights blazing, with a large gold Nike swoosh on the wheel hub.

Close-up of the loader bucket with 'Mission to Wreck' in distressed gold lettering and the Socceroos football emblem.

Rear three-quarter view of the Nike loader against a concrete wall at night, exhaust smoke rising, with gold Nike swoosh wheels.

Direction 02

Head-on view of the loader's raised bucket, 'Mission to Wreck' in gold on a black-and-gold chevron, light bar blazing.

Front three-quarter view of the Nike 'Mission to Wreck' loader on wet ground at night, bucket lettering and Socceroos emblem visible.

Rear three-quarter view showing 'Mission to Wreck' and chevrons on the loader's body panel, with gold Nike swoosh wheels.

Low close-up of the loader's oversized tyres and gold Nike swoosh wheel hubs, with the Socceroos emblem on the bucket edge.

Direction 03

Detail of the loader's side — a large gold Nike swoosh on the arm, the Socceroos emblem on the cab, and the patterned bucket.

Head-on front view of the loader bucket with large gold 'Mission to Wreck' lettering and light bar, in a rainy industrial hall.

Rear three-quarter view of the loader with a large gold Nike swoosh and 'Mission to Wreck' plate, in distressed black-and-gold livery at night.

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