Supporting the people who care for others. The Benevolent Society’s 2025 Christmas appeal asked Australians to help foster carers facing the pressure of rising living costs, so they could continue providing care for children.

We built the campaign around this call for support, creating a warm, hopeful visual approach grounded in the organisation’s existing brand. The campaign film and coordinated social, web and email assets carried the appeal from awareness through to the invitation to donate.