R.M.Williams

R.M.Williams

Overview

R.M.Williams commissioned a complete update of its in-store and e-commerce packaging to align with its refreshed brand direction. The solution had to be viable and premium to preserve the status and authenticity of one of Australia’s most iconic brands.

Project title

Retail and E-Comm Packaging

Brand

R.M.Williams

Category

Packaging

Overview

R.M.Williams commissioned a complete update of its in-store and e-commerce packaging to align with its refreshed brand direction. The solution had to be viable and premium to preserve the status and authenticity of one of Australia’s most iconic brands.

Project title

Retail and E-Comm Packaging

Brand

R.M.Williams

Category

Packaging

Packaging design sheet titled 'Premium Boot Box – Outside, Assembled' showing four isometric views of a dark brown boot box with debossed R.M.Williams branding, alongside PMS colour swatches.

Packaging design sheet titled 'Premium Boot Box – Inside, with Polish Kit Drawer' showing the box interior with a mountain-photo panel, cream boot bags, a polish kit drawer, and PMS colour swatches.

Packaging design sheet titled 'Standard Boot Box (C208) – Inside' showing the rust-lined box interior, a card booklet, the closed lid, and a branded disc detail.

Packaging design sheet titled 'Belt Box' showing a square dark brown gift box, its cream linen inner belt bag, the satin-lined interior, a coiled leather belt, and a craftsmanship card.

Packaging design sheet titled 'Leather Wallet Box – Small Gift Box' showing a square dark brown outer box, its rust-orange lined interior with an information card, and the leather wallet inside.

Design sheet titled 'Gift Card Sleeve' showing a dark brown leather card sleeve closed and open, with a mockup gift card inside.

Packaging design sheet titled 'Hat Box' showing a dark brown box in flat, front, side and open views, with PMS colour swatches.

Design sheet titled 'Ecommerce – Expandable Bag' showing a dark brown mailer bag from the front, back and side, alongside a rust-orange garment bag with dimension specifications.

Next projects

All projects

All projects

Previous

AFL NEXT

Two tablets showing the AFL NEXT program interface, including a red 'PERFORM' screen over a dark sports image.

AFL NEXT

Two tablets showing the AFL NEXT program interface, including a red 'PERFORM' screen over a dark sports image.

Next

Aqualux

Three Aqualux landscape-lighting product boxes in pink, teal and blue, arranged on a grey surface.

Aqualux

Three Aqualux landscape-lighting product boxes in pink, teal and blue, arranged on a grey surface.

Have a project in mind?

Send a few words our way.

Have a project in mind?

Send a few words our way.

Have a project in mind?

Send a few words our way.