Created for Big Ass Fans, this short-run beer can was brewed in collaboration with Future Magic Brewing Co. The brief? Make it fun, cheeky, and loud. The result: Big Ass Lager—a bold, attention-grabbing design that doesn’t take itself too seriously. While the colour palette stays true to the Big Ass Fans brand, the rest of the design leans all the way into the name. Featuring a black and yellow illustration of a sunglasses-wearing ass (yes, the animal), and the line ‘Brewed to keep your badass cool’, the cans were created as a playful touch for showroom activations and product events, keeping the tone light while staying unmistakably on brand.