studio@busuttildesign.com.au

busuttilDesign © 2026

studio@busuttildesign.com.au

busuttilDesign © 2026

studio@busuttildesign.com.au

busuttilDesign © 2026

AFL NEXT

AFL NEXT

Overview

NEXT is a future-focussed program devised by Switch L+D to enhance the performance of participants within the AFL organisation. The brief was for impactful and iconic visual language that represented the ambitions of the program.

Project title

Program Visual Language

Brand

AFL

Category

Brand Identity

Creative agency

SL+D

Overview

NEXT is a future-focussed program devised by Switch L+D to enhance the performance of participants within the AFL organisation. The brief was for impactful and iconic visual language that represented the ambitions of the program.

Project title

Program Visual Language

Brand

AFL

Category

Brand Identity

Creative agency

SL+D

Bold white "N" mark on a bright pink/magenta background, part of the NEXT program's visual identity.
"NEXT" wordmark in bold pink italicised lettering on a light grey background.
Split-panel graphic pairing the pink "N" icon with a tricolour block pattern in blue, navy, and pink for the NEXT program.
Grid of the full alphabet in white capital letters on a bold blue background, part of the NEXT program's custom typeface specimen.
Animated sequence cycling through bold pink keywords like "PERFORMANCE" on a blue background, part of the NEXT program's typographic identity.
AFL NEXT Insight poster for 3 March, with red lettering and a blue X containing a sports photograph on white.
AFL NEXT Progression poster for 4 March, with red lettering and an athlete photograph within an N on dark blue.
Two tilted tablets displaying NEXT program app screens — one showing a "63% Development" progress graphic, the other reading "PERFORM" over a grainy photo.
Animated reveal of a dark red NEXT-branded hoodie displayed in a frame against a dark faceted 3D background.
Three NEXT-branded stainless steel water bottles in blue, pink, and silver, each printed with a one-word motivational term: Drive, Believe, and Reach.

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