P2
Brand:
P2
Agency:
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Project title:
Brand identity direction
P2 creates standout digital content for a diverse range of clients within the advertising and marketing space. For its own brand identity, the brief was simple: bold and distinct, aligning with its ethos to NEVER. NOT. STAND OUT.

P2

PII logo design for P2, a digital content agency specializing in bold and standout branding for advertising and marketing clients. The logo features a modern, minimalistic typographic style with neon green lettering on a dark background, reflecting P2’s ethos: NEVER. NOT. STAND OUT.”
P2 business card design featuring a bold, neon green and dark theme. The front showcases the PII logo in bright neon green against a dark background, while the back contains contact details for Sarah Brako, a 3D animator, with black text on a neon green background. The design reflects P2’s standout branding ethos.
Front and back of the P2 letterhead design. The front features a clean, minimalistic layout with the PII logo in the top left corner, company contact details, and a subtle fold for texture on a white background. The back is bold and striking, with an enlarged black PII logo on a neon green background, reinforcing P2’s standout brand identity.
P2 branded notepad with a navy blue leather-textured cover, featuring the bold neon green PII logo on the front. A matching neon green elastic band wraps around the cover, with ‘P2.com.au’ subtly printed on the side, reinforcing the brand’s standout identity.
P2 branded mailer featuring a navy blue bubble envelope with the bold neon green PII logo on the front. ‘P2.com.au’ is subtly printed on the side, along with eco-friendly recycling symbols. A white shipping label with a barcode is affixed to the lower section, balancing functionality with the brand’s bold, standout identity.
P2 website homepage displayed on a sleek desktop monitor. The bold neon green PII logo is centered against a dark, architectural background, flanked by minimalist ‘About’ and ‘Work’ navigation links. A clean, modern UI reflects the brand’s ethos of standing out in the digital space.
P2 website homepage featuring a bold neon green PII logo centered against a dark architectural background. The navigation menu includes ‘About’ and ‘Work’ links, with a minimalist hamburger menu at the top. Below, a statement highlights P2’s mission to create bold, confident brands that never blend in, followed by a ‘Showcased Work’ section displaying past projects. A neon green contact sidebar on the right reinforces the brand’s standout identity.
Multiple screens showcasing the P2 website design, highlighting different sections and pages. The neon green PII logo appears prominently across various layouts, alongside a sleek navigation menu, project showcases, and a bold blue contact page. The design emphasizes P2’s strong visual identity and commitment to creating standout digital content.

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